Mozilla is changing its look—and asking the Internet for feedback
Each concept “emphasizes a particular facet of the Mozilla story.”
This logo recalls a lizard eye, equating the “-zilla” in “Mozilla” with its cinematic inspiration.
Mozilla is trying a rebranding. Back in June, the browser developer announced that it would freshen up its logo and enlist the Internet’s help in reaching a final decision. The company hired British design company Johnson Banks to come up with seven new “concepts” to illustrate the company’s work, as shown in the gallery above.
The logos rely on vibrant colors, and several of them recall ’80s and ’90s style. In pure, nearly-unintelligible marketing speak, Mozilla writes that each new design reflects a story about the company. “From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways” Mozilla’s Creative Director Tim Murray writes in a blog post.
Mozilla is soliciting comment and criticism on the seven new designs for the next two weeks, but this is no Boaty McBoatface situation. Mozilla is clear that it’s not crowdsourcing a design, asking anyone to work on spec, or holding a vote over which logo the Internet prefers. It’s just asking for comments.
“From here, we’ll reduce these seven concepts to three, which we’ll refine further based partially on feedback from people like you, partially on what our design instincts tell us, and very much on what we need our brand identity to communicate to the world,” Mozilla says. It hopes to have a final design by the end of September.
To leave a comment or a critique for a specific logo, go to Mozilla’s blog and click on each logo to be taken to its dedicated discussion page.