Apple’s Tim Cook — five years at the helm (pictures)
Steve Jobs is a tough act to follow. Here’s a photographic glimpse of Cook’s tenure so far.
Under tremendous pressure to continue the innovative performance record forged by Steve Jobs, Tim Cook officially took over as CEO of Apple five years ago, with looming questions about his ability to deliver.
In Jobs’ shadow
Cook’s big wins
Exploring new worlds?
But what Cook has primarily done is make refinements to products and services, like Apple TV and the iPad. While those tweaks are appreciated, the company hasn’t exactly broken new ground.
Big screen, big profits
Cook’s biggest win has been Apple’s old big win: the iPhone. The company has expanded the lineup and now offers three new iPhones each year: the 4.7-inch iPhone, the 5.5-inch Plus and the 4-inch SE. Getting into bigger devices with the iPhone 6 in 2014 helped Apple become the most profitable company in the world.
Play something new
Not the iPhone
Pushing for privacy
Presenting Apple as a privacy guardian, Cook took a stand against the FBI when the bureau insisted the company crack into an iPhone used by one of the San Bernardino shooters.
For now Apple’s livelihood is tied to the iPhone. This year the company’s overall sales may well dip as iPhone sales decline for the first time ever. A bad sign? Or just a minor bump in the road?